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Dear visitors, Welcome to my world, the world of Dana Harel, a bridal designer hailing from Israel. I am delighted to have this opportunity to share my passion and journey with you. Fashion has always been an integral part of my family's history, shaping my artistic path in profound ways. My grandmother, a resilient fashion designer who emerged after the Holocaust, and my grandfather, who steered a successful women's clothing business in post-war Germany, have been my guiding lights. Their stories of strength and success have inspired me to pursue my dreams in the world of design. Thirteen years ago, I completed my fashion education, brimming with skills and a vision to leave my mark on the bridal fashion scene. Driven by a burning desire to bring my unique perspective to life, I leaped and established my own business just two years later. I started from humble beginnings, dedicating countless hours to refining my craft in the basement of my house.

Photo of Dana Harel
Photo of dressmaker in Dana Harel's atelier

As my commitment and talent shone through, the fashion world began to take notice. This led me to open my first atelier in the prestigious "Kikar Hamedina," the heart of luxury fashion in Tel Aviv. It was a strategic move that allowed me to showcase my exquisite bridal designs to a discerning clientele who appreciated my distinct style. Fueled by an unwavering pursuit of excellence, I recently relocated my studio to a magnificent four-floor atelier in the vibrant southern region of Tel Aviv. This new space encapsulates every aspect of my creative process under one roof. From the boutique, where brides can immerse themselves in my captivating collections, to the workshop where skilled artisans bring my designs to life, and the offices and storeroom that seamlessly orchestrate my operations – everything is meticulously crafted in-house.

At Dana Harel, I strive to transform bridal dreams into reality. With a deep respect for tradition and an unwavering eye for contemporary aesthetics, I weave intricate details and exquisite fabrics into my gowns, capturing the essence of individuality and timeless elegance. Each creation is a testament to my meticulous craftsmanship and my ability to create unforgettable moments for brides on their special day. I invite you to join me in celebrating this remarkable journey. Step into a world where heritage, passion, and exceptional design intertwine, shaping bridal fantasies into stunning reality. Within the realm of Dana Harel Bridal, you will discover a realm of artistry, a story that unfolds, and a touch of magic that awaits.


With warmth and excitement,

Dana Harel

Photo of Dana Harel and brides wearing wedding gowns
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