Dana Harel launched her eponymous label in 2012 after developing her craft at the prestigious Shenkar College of Engineering and Design in Tel Aviv, and amassing extensive experience at various fashion houses.

Today, the Dana Harel brand provides high-end bridal and evening-wear gowns for the fashion-forward woman. The label breathes fresh air into the bridal industry by designing pieces that integrate intricate techniques with customized fabrics and avant-garde materials like crystal beading, imported leathers and embroidery into the gowns. Dana’s unique approach to bridal design embodies the modern bride.

Harel has had the honor to design the wedding gowns and attire for various celebrities including actresses Gina Rodriguez and Adria Arjona, Quentin Tarantino’s wife Daniella Pick, Danielle Synder (from Dannijo), Whitney Tingle (founder of Sakara Life) and many more.
The Dana Harel flagship studio and atelier are located in Tel Aviv.