Introducing our SS/22 Collection – Silver Lining

“Every Cloud has a silver lining”

In every bad situation, we can find something good. The Silver Lining collection was created to give hope and support to women whose lives changed in many ways during the global pandemic.

Strongly inspired by Madame Vionnet who freed women from the traditional rigid corset, the shapes and materials used in this collection embrace the women’s bodies while enhancing their feminine lines and curves.

Our designer, Dana Harel, wanted to create a delicate collection, halfway between traditional elegance and effortless beauty. A versatile collection which can be worn whether the bride’s wedding is a ball or an intimate event. Every gown is a celebration, but each one has its own personal twist and sophistication that makes it unique. 

“The idea was to go back to the basics by creating a classic and timeless collection made for the bride’s eyes: She is at the heart of this collection.” – Dana Harel

Campaign Credits

Photographer: Dudi Hasson
Model: Zuf Capelli – Elite model agency
Hair stylist: Stav Nataf
Make-up artiste: Shaked Manzoor