Have you ever wondered what it’s like to be one of the top wedding dress designers in Tel Aviv?
Following her degree in Psychology, Dana Harel pursued her dreams to become a wedding gown guru. While studying psychology, Dana always dreamed of designing dresses for brides across the world. Fashion was always something she loved and when she met her husband, Nimrod, he pushed her to do what she was passionate about: fashion. Dana studied at Shenkar College of Engineering and Design and then launched her label, Dana Harel, in 2012. As of today, Dana sells her gowns worldwide and makes new collections twice a year.
Although we know Dana, we wanted to share with you what Dana’s day-to-day life looks like. Designer, entrepreneur, and mother of three adorable kids let’s dive deeper into what it means to be Dana Harel.
How does your day start?
My day starts with the ringing of my alarm clock … and I hate it! (laughs). I typically wake up around 6:45. Once I am awake, it’s time to get my day. I always start by going through my messages and checking the Dana Harel Instagram. Only then, I get out of bed, take a shower and get dressed before waking up my kids. Most of the time, it takes a while to succeed (laughs). Once they’re awake and ready to go to school, I drop them off and then head to the studio.
What is your morning beauty routine?
I use seven or eight serums in the morning by Biopeptix. I especially love their products because they leave my skin feeling smooth and it’s a local brand. Following the serums, I use the Biopeptix cream. As for makeup, I usually apply some concealer and then blush from Miki Buganim Cosmetics.
What was your inspiration behind the design of the studio?
Because the majority of the studio is located underground, I wanted the entirety of the studio to feel like a tunnel. When you enter, the first thing you see is a large spiral staircase that leads you down into the main atelier. The main theme of the studio is a luxurious Alice in Wonderland design. While working with the designer who would make my vision come true, we came up with the idea of making the entire studio resemble the inside of a womb, hence the jagged wall structure.
What’s something you can’t live without throughout your day?
Coffee. A Nespresso pod with regular milk gets me through the day. I usually have more than one.
What are your main tasks throughout the day?
WOW! I do so many things throughout the day. I am in and out of the atelier communicating with my seamstresses, marketing team, and production team. Besides working with my team, I spend a lot of time with our brides. I participate in all the fittings. I also spend a lot of my day designing gowns and doing administrative tasks. These include speaking with our outsourced fabric vendors and accounting, sales, and finance teams.
What’s your favorite part of the job?
My favorite part of the job is designing. I love that I am able to transfer my ideas from paper to fabric and then to the finished product. One of the main parts of designing the gowns is picking which fabric I want to use. I love this part because I believe that the fabric is what makes the gown so unique and luxurious. This is why I often design my own fabric.
What do you typically have for lunch?
My lunch is not very exciting… I often find myself having another cup of coffee with pita and cheese.
What’s your favorite part of the day?
Professionally, my favorite part of the day is being able to watch our brides’ dreams come true. Women look forward to their wedding day for years, and being able to be a part of their journey is amazing. Personally, I love going home and picking up my kids from school. After all, being their mom is a huge part of my job.
As a woman entrepreneur, how do you combine being a mother and CEO of an international business?
Well- whoever knows how to do it, please let me know! I would be very interested! It definitely is a constant struggle. I have found throughout the years that the key to successfully combining motherhood and work-life is by separating the two. It’s really important to be in the moment and to let go of one role while you’re participating in the other one.
Do your kids ever want to come to work with you?
Absolutely! They love coming to work with me because they know they can sit on their iPads without anyone telling them to stop. My daughter loves coming because she enjoys picking up the crystals and beads off the floor. She also likes to draw and watch us sketch out the designs. My sons definitely are more interested in coming for the iPad perks though... (laughs).
What do your evenings look like?
When I get home from work I am usually exhausted. If I get home early enough, I make dinner for my family. Otherwise, I eat with my husband. We usually just end up getting takeaway because neither of us has enough energy to cook. After we eat dinner, we get in bed and watch Netflix. Unfortunately, usually end up watching what my husband wants because he doesn’t love the reality shows I prefer (so he says…). Lately, we have been watching “Foundation” with the occasional episodes of “Couples Therapy”.
Where is your favorite place to get dinner?
What is your night routine?
My night routine is very simple. After I put my kids to sleep, I take my makeup off and then put on some more of my Biopeptix products, brush my teeth, and go to bed. Being a mother of three kids and a full-time CEO and designer is not easy but at the end of the day, it is truly rewarding. Even though I am exhausted at the end of the day, I wouldn’t want my life to be anything else that what it is.